And you probably don’t even know about them
While the Ministry of Education is considering whether to ban smartphones in schools, companies are studying what sites and applications teenagers use most often. Apart from, YouTube and other obvious options. We have chosen a few teenage resources from the Brand Analytics study that you probably haven’t heard of.
TikTok – a social network for video karaoke
Rating. 4.2 Apple Store and 4.5 Play Market.
Price. Free of charge (but there are paid extensions).
In one of Google’s researches, I found that short (and funny!) videos for teenagers 13-17 years old are in great demand. Chinese popular application TikTok in Russia is popular among children and much younger. In it you can remove minute rollers and immediately mount them: shorten, cut something, apply a filter or try on the mask of the animal. There are also many sound effects: songs, audio from video memos, animal sounds. There are even whole channels on YouTube with a selection of such videos.
TikTok until mid-2018 was mostly known only in Asia, where it was used by more than 300 million people. In August, the company swallowed up Musical.ly, an analogue of TikTok, which is popular in America and Europe.
Discord – chat for gamers
Rating. 4.8 Apple Store, 4.5 – Play Market.
Price. Free of charge. If you subscribe, they promise to activate an animated avatar and expand the number of embodies.
In terms of functionality Discord reminds Skype – in the application you can also call, record audio and send text. But they developed it for gamers. The application allows you to communicate online with all the members of the team in the game at the same time, without overloading the hard drive and processor. That is, there is less risk of dropping out of the game, if everything hangs up (well, so assure the developers).
Players can create a new server or log on to an existing one and create personal chats. There is also Push-to-talk technology, the principle of which is similar to that of a walkie-talkie: the other person will only hear you if you click on a special button. In the settings you can set up voice activation. The app has 19 million players every day and 135 million registered users worldwide.
Rhyme is a site about modern music
An example of how the music industry has changed over the past few years. New releases are no longer available on the radio, but on the Internet. Journalists are happy to write about both the new album of the zero Kanja West rapper and the beginning Ivan Valeev from Voronezh. The site is focused on fans of hip-hop and modern music and will take the second place in popularity among teenagers.
Here is a huge section with audio, which you can listen to excerpts, if, for example, the album is just released, and the whole (on the site integrated player “VKontakte”). They can be liked or dieslajki put. Also on Rhyme they make collections – thematic lists in the spirit of “25 most expected releases in 2018 in a foreign rap” or 100 songs in a week, month and year. In the video section there are videos and interviews of Yuri Dudya with musicians.
Twitch – Streams for gamers
Rating. 4.6 Apple store and Play Market.
Price. Free (but there are paid extensions).
Strims are the same as live installation or live broadcast anywhere. Today, Twitch is perhaps the most famous service for video games and cybersports tournaments: 15 million people use it a day. Because you can get money for streaming on Twitch.
For example, the American Tyler Blevinsk earns about $500,000 a month (about $35 million). More than 4 million subscribers are subscribed to his channel on Twitch, and each game is watched by 100,000 people. Russian gamers have more modest earnings. If your broadcasts will be regularly watched by 10 thousand people, the Streamer can earn about 150 000 rubles a month.
Donaitionalerts – service for sending donations
Rating. 3.5 Play Market.
Price. Free (but there are paid extensions).
An application through which you can watch broadcasts on YouTube and Twitch and send donations – paid messages, the money for which goes to the account of the Streamer, while they are visible to everyone on the air. Donuts are a way to support and, more often than not, insult the streamer or promote yourself. The size of donations is different – from ten to several hundred thousand rubles.
The reaction of streamers to large donations has become a separate genre on YouTube, and they are even viewed by bloggers. To ensure that the level of donations did not fall, streamers have to constantly maintain interest in themselves. In the Russian-speaking Internet manner to conduct the broadcasters became famous streamer Karin. The girl streaming games with scenes of cruelty, emotionally and aggressively reacting to what is happening. At one time, she somehow sacrificed almost 80,000 rubles.